It does not take a visionary to realize that the mobile marketing is one of the greatest experiences a boom and a forecast of significant growth.
It is only necessary to observe the growing popularity of Smartphones in Spain, to see how some major companies invest to position or analyzing competition for power not to lose share in this sector.
Until relatively recently smartphones were used by people linked to business or high income. Lately this has changed and we can see, for example, many young people using Blackberries, and the emergence in the market for smart mobile phones increasingly affordable prices.
It is well known retail success of Apple’s mobile gadgets like the iPhone or the iPad. In this sense, Google did not want to fall behind and gave the alleged competitor of the iPhone, the Nexus One Today there are many models of smartphones and mobile CRM integrated with Google applications.
This competition between terminals extends the operating system you use, so that such companies struggle to have the most widespread operating system IOS, Android, SymbianOS, Blackberry, Windows Mobile, Palm OS. So it will be important to consider the diversity of operating systems to make a mobile marketing campaign, especially in developing any type of application.
All in all, Facebook has denied that go to make a mobile terminal, as had been speculated, but reports of efforts to integrate with all operating systems sector. Similarly, integrating existing applications with most social networks to all terminals.
In what has been said we must add the Adobe concern about the fact that Flash is present on the terminals of the hand, for example, Android, and that IOS does not support it.
Andreas Weigend, presented his 5 top for business in the Telefonica building. It was a talk with all the marketing experts and interested in the social networking boom. Its main theme was the importance of social networks like Facebook, Twitter, Linked In and others. But he said the power of Facebook over other social networks where Like and Share buttons is the main promoters of products and position in any company.
“This is the era of connecting with others,” said Weigend to talk about virtual communities, where communication becomes immediate and two or more tracks, and that others can see your opinion. The new era of marketing, according to Weigend, trying to create, share and connect in communities where users can express their views and communicate with each other, thus confirming the effectiveness of its maximum.
Referring to the phones and mobile coupons, found that the communication of advertising to users and is two-way mainly because as soon read product reviews on their mobile comment about their preferences and their bad experiences. Thus, customer care should be strengthened by this means. He added that no one spends more time in the day by users do not have an accurate record of everything that matters to them today, as his personal mobile.
Recommended to all those interested in marketing to listen to the client via social networks, because your comments have more weight than that of an expert.
mobile app, mobile coupons, mobile marketing, mobile phone marketing, sms marketing, text message crm, text message marketing, mobile crm
